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July in Japan marks the true beginning of summer festival season. Across the country, communities celebrate centuries-old traditions, vibrant street parades, and colorful decorations. If you visit Japan in July, you will experience some of the most iconic and energetic cultural events of the year.
Here’s your guide to the top festivals, traditions, and seasonal activities in Japan during July.
1. Tanabata (七夕) – The Star Festival (July 7)
Tanabata is one of Japan’s most romantic and visually beautiful festivals. Based on a Chinese legend, it celebrates the once-a-year reunion of two stars—Orihime and Hikoboshi—who are lovers separated by the Milky Way.
How Tanabata is celebrated:
- People write wishes on colorful paper strips (tanzaku)
- Decorations hang from bamboo branches in homes, schools, and shopping streets
- Cities host Tanabata parades and illuminated displays
Famous Tanabata Festivals:
- Sendai Tanabata (August 6–8) – Japan’s largest and most colorful
- Hiratsuka Tanabata (early July) – Big floats, food stalls, and fireworks
Even if you’re not attending a major event, you’ll still see beautiful decorations all over Japan in early July.
2. Gion Matsuri (祇園祭) – Kyoto’s Grand Festival (All of July)
Gion Matsuri is one of Japan’s oldest and most famous festivals, held throughout July in Kyoto. Originating as a purification ritual over 1,100 years ago, it is now known for its spectacular parades and ornate wooden floats.
✨ Highlights of Gion Matsuri:
- Yamaboko Junko Parade (July 17 & 24) featuring massive, handcrafted floats
- Yoiyama street parties with lanterns, music, and festival food
- Traditional rituals at Yasaka Shrine
This festival attracts visitors worldwide and offers a perfect mix of tradition, craftsmanship, and celebration.
3. Umi no Hi (海の日) – Marine Day (3rd Monday of July)
Marine Day is a national holiday celebrating Japan’s deep connection to the ocean.
How it’s celebrated:
- Beach events and water sports
- Fireworks displays in coastal cities
- Aquariums hold special exhibitions
It’s a great time to visit Japan’s beaches such as:
- Enoshima Beach (Kanagawa)
- Shirahama Beach (Wakayama)
- Okinawa’s tropical beaches
4. Summer Fireworks Festivals (花火大会)
July marks the start of Japan’s famous fireworks season. These large-scale events feature spectacular displays choreographed with music.
Popular July Fireworks Events:
- Kure Fireworks Festival (Hiroshima)
- Omagari Fireworks Pre-Event (Akita)
- Various coastal firework shows for Marine Day
Food stalls, yukata (summer kimono), and lively crowds create a special midsummer atmosphere.
5. Local Shrine Festivals (Matsuri)
Throughout July, smaller towns and neighborhoods hold their own traditional festivals. While less famous than Gion Matsuri, they offer great chances to experience authentic local culture.
Common features:
- Mikoshi (portable shrines) carried through the streets
- Taiko drum performances
- Street food such as yakitori, shaved ice, and takoyaki
6. Summer Traditions and Seasonal Foods
July is also full of unique Japanese seasonal experiences.
🌿 Nagashi Somen (Flowing Somen Noodles)
Cold noodles flowing down a bamboo slide—fun, refreshing, and perfect on hot days.
🍧 Kakigori (Shaved Ice)
A beloved summer dessert with flavors like matcha, strawberry, and melon.
🎐 Wind Chimes (Fūrin)
You’ll hear their delicate sound in homes and temples—a symbol of Japanese summer.
Tips for Experiencing July in Japan
- Stay hydrated—Japan’s summer heat can be intense
- Bring or buy a folding fan (uchiwa or sensu)
- Try wearing a yukata to festivals for a more authentic experience
- Expect large crowds at major events—arrive early
Final Thoughts
July in Japan is packed with cultural excitement, from the elegance of Tanabata to the grandeur of Gion Matsuri. Whether you love history, traditional crafts, fireworks, or seasonal foods, Japan in July offers an unforgettable experience.
If you’re planning a summer trip, be sure to immerse yourself in these vibrant events—and enjoy the spirit of Japanese summer to the fullest.